OSLO RUNWAY AW 2018

ACTIVATIONS:

CONCEPT DEVELOPMENT, creative direction, Project management, Event production

DONE IN COLLABORATION WITH CONDITION, THE NEW WELLNESS PLATFORM FROM NATE BROWN AND STUDIO INSTITUTE. IDEA WAS TO CREATE A GRASSROOTS, LOW KEY AWARENESS AS A COMPONENT OF OSLO RUNWAY

• YOGA AT CORE BALANCE

• GUIDED MEDITATION AT SALT

• WINTER RUN WITH SKY BLAZERS (with Mind the Body)

• PANEL DISCUSSION AT SALT (with Oslo Business Region)

• CLOSING WELLNESS DINNER AT VIPPA (with chef Johan Erkkila)

*ALL IMAGES BY SIMEN OVERGAARD, WITH EXCEPTION OF DRONE SHOTS BY PÅL LAUKLI

OSLO RUNWAY SS 2019

ACTIVATIONS:

CONCEPT DEVELOPMENT, creative direction, Project management, production, spatial design, experiential design

IDEA WAS TO CREATE FURTHER DEVELOP A WELLNESS AND MINDFULNESS ASPECT AS A COMPONENT OF OSLO RUNWAY

• SMARTWATER PRODUCTIVITY HUB

• URBAN TRAINING (with Kari Traa)

• HIIT TRAINING (with Johaug & Valhalla Sport)

• PANEL DISCUSSION (with Kari Traa)

• BRAND EXPERIENCE ROOMS (with Kari Traa & Johaug)

• RESTORATIVE YOGA (with Leela Yoga)

• WELLNESS LUNCH (with Oslo Raw)

*ALL IMAGES BY SIMEN OVERGAARD, WITH EXCEPTION OF selected HIIT images by Simen Skreddernes and Blake Schaefering

VALHALLA SPORT LAUNCH

ACTIVATION:

creative directioN, production, experiential design

A no-frills night of unveiling norwegian UFC fighter Emil Meek’s new clothing line to the public. 

• Mini-showroom opening followed by an exciting and exhilarating training session 

• In partnership with The Juicery and Magnat Center 

*all images by Haakon Jørgensen

FUSHION (OSLO RUNWAY + COLLECTIVE OSLO FASHION ART FESTIVAL) SS 2020

ACTIVATIONS:

CONCEPT DEVELOPMENT, creative direction, Project management, Event production

CONCEPT, PRODUCTION AND EXECUTION OF A PHOTO SERIES AND EXPERIENTIAL SHOWROOM FOR NORWEGIAN SPORTS BRANDS KARI TRAA AND JOHAUG, PRESENTING THEM IN A WAY THAT CORRESPONDED WITH THEIR INVOLVEMENT IN A FASION ART FESTIVAL YET MAINTAINING THE CORE VALUES OF THE BRANDS

• PHOTO SERIES FOR KARI TRAA AND JOHAUG (PH. DUSAN RELJIN, STYLING. LISA JARVIS) INCL:

•BRAND EXPERIENCE ROOM AT YOUNGS

• PHOTO EXHIBITION AT AKER BRYGGE

• LAUNCH TRAINING EVENT AT AKER BRYGGE