Brand Experience Rooms (Kari Traa & Johaug)

KARI TRAA

FINDING INSPIRATION IN THE NORWEGIAN CAMPING CULTURE AS WELL AS KT’S NEWLY FORMED PARTNERSHIP WITH AMERICAN RETAILER REI, WE TRANSFORMED A SECTION OF THE OLD CONTEMPORARY ART MUSEUM INTO A PLACE WHERE GUESTS CAN ENJOY A CUP OF COFFEE, RELAX IN A HAMMOCK, PERUSE TITLES PROVIDED BY GERMAN PUBLISHER GESTALTEN AND GET TO KNOW THE BRAND IN A NEW SETTING.

JOHAUG

THE DUAL NATURE OF THE NORWEGIAN CROSS COUNTRY LEGEND’S EPONYMOUS LABEL WAS ON DISPLAY IN THE OTHER SIDE OF THE FORMER MUSEUM. AN INDUSTRIAL FEEL MIXED WITH FLORALS AND A PHOTO STAND WITH LIGHTS MATCHING HER THREE OLYMPIC MEDALS (GOLD, SILVER BRONZE) PLUS FROZEN TREATS FROM FITNESS NUTRITION BRAND BAREBELLS PROVIDED THE BACKDROP FOR THE COLLECTION’S PASTEL TRAINING WEAR.